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Apple TV refresh brings 4K, City to streaming platform

Winston Sih | posted Thursday, Sep 21st, 2017

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Amidst the iPhone announcements in Apple’s annual September event in Cupertino, Calif., brings a few other surprises including an update to Apple TV—finally embracing 4K technology in the living room. But is the market finally ready, or is it a little too late?

4K HDR

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Physically, the device is the same in size. But it does pack a punch with new technology to bring your TV viewing experience to life. Leveraging the A10X Fusion chip—the previous-model chip in iPhone 7—the tech giant hopes that will provide the needed computing power to stream 4K-resolution content. Quadruple the pixels of high definition, quadruple the crispness, and you notice it from the get-go when you power the unit on. Caveat is, of course, that you need a 4K television—something many households don’t currently have.

If you are an owner one a 4K television set, the colours and depths of the pictures are stunning. Colours are more vibrant, blacks are deeper, and whites are brighter. This is all thanks to the high-definition range that adapts to your television set, finds the optimal performance, and scales the content up or down to fit your display environment. Apple TV 4K follows two leading formats on the market, Dolby Vision and HDR10, and the engineering shines through when streaming content.

From the previous-generation model, Apple says its 4K older sibling is two-times faster, and graphics performance is up to four times faster, though unless you’re streaming 12 things at once, you won’t notice a massive difference. However for 4K content, it will benefit from the spec bump.

Surfacing the TV content you want

Through the new tvOS update, Canadians now get access to the Apple TV app—one of a seven countries this is rolling out to outside of the United States.

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Canadian broadcasters, including City and FX, have joined onto this new platform to unify on-demand offerings in one easy-to-find location for binge-watchers. Users can subscribe and sign into their favourite services, and titles are synced and streamed across Apple TV, iPhone, and iPad. HD movies from iTunes are upgraded to 4K HDR at no additional cost.

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There’s an app for that

Thousands of apps are being added on an on-going basis, allowing users to do everything from play games, control your smart home devices, to edit your family photos from iCloud. Selection isn’t as robust as the likes of App Store on iOS devices, and the remote experience simplifies what you can (and can’t) do on Apple TV.

Siri is integrated into the physical remote itself, and for those looking to type on a traditional keyboard, you can do so via the Remote app on your iOS device.

Final thoughts

For those looking to invest in a streaming player, Apple TV is a good choice. It won’t replace your cable subscription or PVR, but it’ll give you plenty of options to compliment your viewing experience—especially if you’re into streaming. The computing power will make using interactive apps a breeze, and while the selection of programs isn’t as robust as it could be, developers will take advantage as more users adopt.

The 4K HDR 32GB variant ($229) is a great option only if you have the display to go with it, otherwise the fourth-generation non-4K model ($199) will suffice—the price difference only being about $30.

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